MaBelle was the first retail chain in Hong Kong to offer customers fixed-price, "value-for-money" diamond jewellery. MaBelle has spent many years trying to innovate and provide customers with a unique shopping experience. The first MaBelle shop was established in 1993 and since then, MaBelle has grown to more than fifty retail shops in Hong Kong and forty shops in Mainland China now. Having owned one of the most extensive retail networks, MaBelle is the market leader in fashion diamond jewellery retail business in Hong Kong. In 2012, MaBelle proudly presented, the “Free Professional Ear Piercing” as its latest service to add to the unique shopping experience for its customers.